Search Engine Marketing (SEM)

Search Engine Marketing (SEM) is a form of internet marketing with the goal to attract more visitors to a website. By using different techniques (SEO and SEA), we increase the visibility within the search engine results pages (SERPS). 

SEM is an umbrella term that covers two broad areas:

• Search Engine Optimization: Gaining traffic through SEO efforts. SEO means we will optimize a website technically and the content on it

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• Search Engine Advertising: Gaining traffic through paid search advertising. These ads are shown above and next to the organic search results

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